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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Navigating the Seasonal Shift: Adapting Your Hair Care Routine
As the seasons change, so do the needs of our hair. What works in the heat of mid-summer may leave your locks brittle and dry during the colder months. Adapting your selection of hair care products is not just a luxury; it is a necessity for anyone looking to maintain hair integrity year-round. Understanding the external variables at play allows for a more proactive approach to beauty.
Combatting Dryness in Harsh Weather
When the temperature drops, the air typically loses its moisture. This lack of humidity, combined with indoor heating, can strip the hair of its natural oils. During these periods, it is wise to transition to more “heavy-duty” moisturizers. Look for products enriched with humectants—ingredients that draw moisture from the air into the hair—and occlusives, which seal that moisture in. Weekly deep-conditioning masks become the cornerstone of a winter routine, providing the intensive repair needed to combat the static and brittleness associated with cold weather.
Sun Protection and Summer Maintenance
Conversely, summer presents its own set of challenges. Prolonged exposure to ultraviolet rays can degrade the proteins in the hair, leading to a “straw-like” texture and color fading. Just as we protect our skin, our hair requires defensive measures. Many modern styling sprays and creams now include UV filters. Additionally, for those who spend time in pools or the ocean, pre-swim protectors are vital. Applying a protective cream before entering the water can prevent the hair from absorbing salt or minerals that lead to long-term damage.
The Importance of Protein-Moisture Balance
Regardless of the season, the secret to resilient hair lies in the balance between strength and elasticity. Hair is primarily composed of a tough protein called keratin. If a routine is too focused on moisture, the hair can become overly soft and lose its shape. If it is too focused on protein, the hair can become stiff and snap easily. A well-rounded regimen involves alternating between strengthening treatments and hydrating formulas. This synergy ensures that the hair can withstand the mechanical stress of brushing and styling while remaining supple.
Sustainable Choices in Daily Care
The modern consumer is increasingly aware of the ingredients list. There is a growing preference for formulations that exclude harsh sulfates and silicones that might cause buildup over time. Opting for botanical-based cleansers and natural extracts not only supports a more holistic approach to personal care but also ensures that the hair is treated with gentleness. By choosing products that align with the hair’s natural composition, we promote long-term vitality rather than just a temporary aesthetic fix.